Tag Archive for Social media consultant

42 Signs You Are A Social Media Tragic

You may have a slight addiction to social media and new technology if you can relate to more than half of these:

  1. The first thing you do when waking up is roll over, grab your phone and check FB, Twitter and/or Instagram
  2. Don’t think it’s odd that parents in India have named their child Facebook
  3. Use hashtags in your text messages
  4. Say peeps or tweeps instead of people
  5. Check-in on FB or foursquare before you have even sat down
  6. Check FB and foursquare to see if anyone you know is there rather than looking over your shoulder
  7. Actually check-in at uncool venues like the supermarket!
  8. Say lol out loud
  9. Say lol in your head (worse)
  10. Set up FB profile for your cat or dog
  11. Call Mark Zuckerberg “Zuck” as if you actually know him
  12. Have shared Steve Jobs’ Stanford commencement speech
  13. Actually talk to others on your pet’s FB page as if you were a cat/dog
  14. Have a party and the only invite you send out is on FB
  15. Don’t bother with people who aren’t on FB
  16. Look down on people who say “I don’t get Twitter”
  17. Have your phone with you in the bath/pool- the risk of getting wet far outweighs the risk of missing a tweet
  18. No longer watch the news or read papers as you saw anything newsworthy on Twitter before it even happened
  19. Say #fail out loud when someone gives you bad service
  20. Threaten bad service providers with exposure to your 1000’s of followers
  21. Roll your eyes and stop talking when people say “What is social media?”
  22. Think texting and emailing is so 2010
  23. Feel sympathy for people who aren’t using an android phone – iPhones are so passe!
  24. Post photos of food you don’t even eat
  25. Catch up with a friend you haven’t seen for months mention what they have been up to on Facebook in first sentence
  26. Blog about pretty much anything
  27. Say things like “Once you have a Mac you’ll never go back”
  28. Have your phone next to you at the dinner table and take sneaky looks every 5 mins
  29. Don’t physically speak to another human being for more than a 24 hours but feel you’ve socialised all dat.
  30. Get your landline at home cut off
  31. Have more than 3 games of Hanging with Friends or Words With Friends going at once 
  32. Have completed every level of Candy Crush
  33. Have a Google+ profile just in case it takes off
  34. Couldn’t possibly travel to China where FB is banned
  35. Say the word ‘much’ at the end of a sentence.
  36. Won’t date someone because you see they only have 72 FB friends
  37. Have more photos on FB than in your physical albums
  38. Use Instagram instead of a wedding photographer
  39. Won’t deal with a company with no social media profile
  40. Have more virtual friends than real ones
  41. Think it’s acceptable to take more than one selfie a week
  42. You’ve planned your perfect life on Pinterest
Anymore you can add?
Author: Kirsten Trethowan, Chit Chat Media 
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9 Inexcusable Common Social Media #Fails

You will notice that when a faux pas occurs in social media, news travels like wild fire and takes on a life of its own. It can cost the company involved not only a lot of time and money but, most importantly, it’s reputation. In most instances, it’s better not to participate if you’re not going to do it properly and take it seriously.

Below are what I identify as nine common social media fails that do my head in.

1. Letting the junior loose on your social media

Would you let someone junior represent your brand on television? No? Well what would possess you to let them represent your brand online? What you or your brand post on social media is akin to posting something on your building on a huge billboard for all of the world to see. A billboard that can’t be taken down – EVER.

Your social media marketer, whether within your organisation or an external consultant, needs to understand marketing, sales, communication, your brand and the mediums they are using. They have to be able to react quickly and handle a crisis situation if it arises. More often than not, this requires maturity and experience.

A recent example of a big fail was the intern of a social media company representing an Australian lingerie brand tweeting “If a guy invites you over to watch a movie, you should know what they’re expecting.” 

The world of social media went into meltdown, with many tweeting a boycott of the brand. The story was picked up by mainstream media to boot. The brand reacted well by donating money to an appropriate charity but how much irreparable damage has already been done?

Because social media is a relatively new industry many think that it’s just something the Gen X’ers understand – well yes they might know how to tweet, pin etc but that’s only a fraction of the skill set required to represent a brand in the jungle of social media.

2. Not checking your social media sites on a regular basis 

Not responding to a negative comment can be plain stupid and even detrimental. It is essential to make sure the person in charge of your online marketing have “alerts” in place (when someone posts anywhere about your brand) so they can responds to anything said about the brand in a timely manner.

Social media is not a 9-5 gig.

A major fashion brand’s Facebook page was hacked recently. For 12 hours or so, the hacker sent a swathe of offensive, un-authorised posts before the company knew what was happening. A lot of havoc was wreaked in that period and followers lost. All of this could have been avoided if the person looking after the social media was aware of when somebody was commenting on their Facebook page. It’s easy to set this up so really there’s no excuse.

3. Only promoting yourself and not adding value

The social media newbies stick out like sore thumbs. They tell you how good their brands are and wonder why they lose whatever followers they may have attracted. All of their updates are sales-focused. Peeps, this is not the 80s!

I like to follow the “80/20 Rule” and sometimes it’s more like 90/10! 10-20% of the time, it’s acceptable to promote your brand in a meaningful way. The rest of the time, add value to your followers. Keep it loosely relevant most of the time but give them what they want.

4. Saying the same thing at the same time on different platforms

I’ll admit it – sometimes I just want to scream! It’s usually when I see someone who has scheduled updates onto several mediums at the same time with exactly the same message. DO NOT DO THIS! I know it saves time but it’s also boring and treats people like idiots. It’s not a good look. Take that extra time to customise your posts for each medium or use less mediums and do them better.

There are different languages and ways of communicating on different platforms. Take for example Twitter. Hashtags are useful here, as are regular tweets. You can tweet 8 times in a day and not lose people whereas on Facebook this would be seen as spamming, and on LinkedIn it would be totally inappropriate and counter-productive. Hashtags on Facebook should not be overused and are obviously not used for search.

As a side note, Facebook edgerank does not work as well for updates scheduled from third party apps, so if you are going to schedule your posts there, do so using Facebook scheduling.

5. Not following the Facebook promotion rules

Facebook has strict rules regarding promotions and competitions. These are rules that are flouted at the risk of having your page permanently shut down. Even some social media experts seem strangely unaware of the rules. This post is one of the most comprehensive on what you can and cannot do – Facebook Promotions: Know The Rules by Social Media Today.

6. Bad grammar and spelling

Whilst it’s hip to know the abbreviations and drop youthful expressions like “maybes, totes, just sayin” etc, there is no excuse for bad grammar and spelling. I beg you to know the difference between “your” and “you’re”, “there”, “they’re” and “their” etc. The Gen X’ers may forgive the dropping of these bombs but the Gen Y’ers and Baby Boomers very often will not.

Also, as a general rule, don’t swear. It may only offend one person but that’s one person too many. For those companies I represent, posts by others with offensive language are deleted. You can actually block profanities on your pages if you find it necessary.

 7. Forgetting your fans and followers

The lifeblood of social media is obviously the people. Talk to them, ask them questions and most of all listen to them. Whatever you do, don’t talk “at” them. I am always honored that anyone wants to follow me, or the pages I curate, and I do my best to honor them with good content. See them as part of your community, not people you are selling to.

8. Ignoring and deleting negative feedback

Receiving negative feedback can actually be a good thing, especially if it’s something more than one person may be thinking. It gives you the opportunity to address the negativity and turn it into a positive. Acknowledge the person and thank them for bringing it up – never sweep it under the proverbial carpet by deleting it. The exception to the rule is if they’re being unreasonable, and then it’s sometimes acceptable to delete and block the person in question.

9. Being Inconsistent

A consistent strategy is essential, especially if more than one person is looking after your posts. Have a plan and a clear set of rules and values. Post at regular intervals, whether it’s once a day or three times a day. Don’t post three posts one after the other and then leave it for a week. You will miss most of your audience if you do that.

Well these are the main basic social media fails that I think are easily remedied. What are your pet social media mistakes? Any questions or comments welcome.

Author: Kirsten Trethowan

 

 

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How To Attract Genuine Twitter Followers

Obtaining and retaining ‘genuine’ Twitter followers is the name of the game. Ignore those spruiking followers for cash – I have never heard of this working in the long term or in the short term for that matter. You need to be strategic. There is no point promoting a High AB demographic brand only available in Melbourne to a whole lot of penniless students in New Zealand. It’s all about the quality of followers, not the quantity – just like on Facebook.

Who should I follow and how do I find them?

I believe, unless you are well known and attracting people in droves, the best way to attract followers is to follow relevant people. You can start by following and engaging the thought leaders or experts in your area. You can usually find them by typing their names into search or go to their websites and see if they have a Twitter link.

If you were selling fitness equipment you might want to follow the top personal trainers, health magazines and gyms. These people reach a lot of your customer base. Introduce yourself to these people, retweet them, and generally make it easy for them to try and talk about your product. Then start following the people following them as you can only assume that those people are already interested in health and fitness.

Things to check before following:

  • Last time they posted – if they haven’t posted in past 2 months they may be inactive accounts.
  • Do they have a profile pic? If they just have an egg as their profile pic it’s highly likely they are either a spammer or a newbie.
  • Unusually low ratio of followers. If only 10 people follow them but they follow 2000, steer clear – there will be a reason for that.
  • Unusually high ratio of followers – this probably means they are a celebrity of some kind. Whilst they may be worthwhile following because they have great relevant content they probably won’t follow you back. You need to weigh up whether this is what you want and consider the fact that they probably have great material to RT.
  • Check their tweets – are they relevant to you? If this person is tweeting about smoking and drinking there may be a disconnect between your brand values and their values.
  • Check they are in the geographic area you want – most people do put this in their profile. No point in following someone in Sweden if they can’t purchase your product.

It’s important to note that Twitter has a follow limit of 2000 people to stop spammers etc. So once you reach 2000, until your follower/following is acceptable to twitter (they decide) you may need to start culling people who haven’t, after a reasonable amount of time, followed you back. There are various apps available for you to easily identify who isn’t following you back. The one I use is www.friendorfollow.com.

How do I get people to follow me back?

To make yourself attractive to followers chat to them and engage them in relevant conversations – building relationships like you would in the non-virtual world. You need to build trust, not speaking to them about your brand but about themselves. Be interested and interesting.

Add relevant hashtags to your tweets – see 7 uses for the Twitter Hashtag # for a post on this. Use event hashtags etc to attract a new audience. Also set up search columns (I use tweetdeck) for your brand, and any variations people might have of your spelling, to see if anyone mentions it. Have search columns for other core keywords to find relevant people to follow. Without being au fait with exercise equipment and the lingo these could be #exercise #health #treadmill #gym etc. You can then join in people’s conversations and start a relationship that way.

Retweet (RT) people – it is the biggest compliment you can give and it builds rapport. Be careful not to over RT as it can start looking insincere and lose it’s power.

Use humour – people love a good laugh. You are more likely to have your tweets retweeted if your tweets are original and funny.

Become an expert. Pick one or two topics you are most knowledgeable about and be consistent in talking about these so that you become the ‘go to’ person on these topics. It is easy to source articles on the net or write your own blog.

DO NOT TRY AND SELL! I know it’s hard especially when your brand is the best on the market etc, but people run a mile as soon as they smell a sales pitch. I could write a blog post on this alone as it is a huge no-no and yet so many people still do it. Have great content and add value, and people will engage with your brand and trust.  Believe me when it comes time for them to make a buying decision about what you are selling you will probably be the first they ask.

Let us know what has worked or not worked for you.

Relevant posts: 8.5 reasons that Twitter rocks – personal perspective

 

 

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Setting SMART Objectives For Your Social Media Campaign

There’s only one thing harder to reach than an impossible goal – and that’s a goal you haven’t set. This applies to most things in life, and social media is certainly no exception. If you want to have a successful social media campaign, it’s critical to have goals and SMART objectives.

Goals and Objectives – What’s the Dif?

A lot of people don’t even know the difference between goals and objectives, here’s a quick summary:

Goals: provide a general sense of what you want to achieve with your social media campaign. Examples of social media goals might be brand awareness, increasing traffic, or increasing your authority on a subject.

Objectives: While people generally don’t have too much difficulty ascertaining goals, they tend to have more trouble figuring out objectives. Objectives should be thought of as the small steps you need to take in order to reach your goals – hence it’s important that you get them right. The best ways to reach your goals efficiently is by using SMART objectives.

What are SMART Objectives?

SMART objectives are Specific, Measurable, Attainable, Realistic and Time bound. Let’s delve a bit further into each of these:

Specific: Your objective should be well defined and focussed. List exactly what you want to see happen in fine detail – being vague will leave to vague results.

Measurable: If you can’t track and measure the results of your objective it’s pretty much useless, as you’ll never be able to determine the return you get from it. Not only is it bad practise not to measure, how can you convince your clients/overseers what you’re doing is worthwhile is you’ve got no evidence of the results?

Attainable: While it’s important that you need to stretch to reach your objective, make sure it’s not impossible, or else you’re more likely to become disheartened and give up on it.

Realistic: Make sure achieving your objective is realistic from a resources point of view. Even though social media campaigns can be implemented at little monetary cost – the time required can itself be too much for some businesses, particularly small ones.

Time bound: Don’t set your objectives then let them float around for months. Tie them down with a set time for completion, this will provide you with both a sense of urgency and motivation to get them done.

It’s not too late to set SMART objectives

Just because your social media campaign is already under way doesn’t mean it’s too late to implement some SMART objectives. Think of it this way, which would you prefer: a week or so of inconvenience while you take time out to assess your goals and set SMART objectives so that you can start seeing return from your social media campaign now: or continue going around in circles and wasting time on activities that you’re not even sure you’re getting anything out of?

Final tip:

If you’re having trouble figuring out what are appropriate goals and smart objectives for your social media campaign – don’t just give up on it, get some help. Not only are they the foundation of your social media activities, they’re also your blue print for building – so it’s vital to get them set properly. A good Social Media Consultant should be able to help you figure out what’s appropriate for your business in less than a day (depending on the size and complexity of your business) – and set you on the right path to achieving your goals in an efficient and effective manner.

Guest post by Daniel Smith, Social Media Consultant at Propaganda House. Tweet him @propagandahouse

 

 

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