Tag Archive for melbourne

42 Signs You Are A Social Media Tragic

You may have a slight addiction to social media and new technology if you can relate to more than half of these:

  1. The first thing you do when waking up is roll over, grab your phone and check FB, Twitter and/or Instagram
  2. Don’t think it’s odd that parents in India have named their child Facebook
  3. Use hashtags in your text messages
  4. Say peeps or tweeps instead of people
  5. Check-in on FB or foursquare before you have even sat down
  6. Check FB and foursquare to see if anyone you know is there rather than looking over your shoulder
  7. Actually check-in at uncool venues like the supermarket!
  8. Say lol out loud
  9. Say lol in your head (worse)
  10. Set up FB profile for your cat or dog
  11. Call Mark Zuckerberg “Zuck” as if you actually know him
  12. Have shared Steve Jobs’ Stanford commencement speech
  13. Actually talk to others on your pet’s FB page as if you were a cat/dog
  14. Have a party and the only invite you send out is on FB
  15. Don’t bother with people who aren’t on FB
  16. Look down on people who say “I don’t get Twitter”
  17. Have your phone with you in the bath/pool- the risk of getting wet far outweighs the risk of missing a tweet
  18. No longer watch the news or read papers as you saw anything newsworthy on Twitter before it even happened
  19. Say #fail out loud when someone gives you bad service
  20. Threaten bad service providers with exposure to your 1000’s of followers
  21. Roll your eyes and stop talking when people say “What is social media?”
  22. Think texting and emailing is so 2010
  23. Feel sympathy for people who aren’t using an android phone – iPhones are so passe!
  24. Post photos of food you don’t even eat
  25. Catch up with a friend you haven’t seen for months mention what they have been up to on Facebook in first sentence
  26. Blog about pretty much anything
  27. Say things like “Once you have a Mac you’ll never go back”
  28. Have your phone next to you at the dinner table and take sneaky looks every 5 mins
  29. Don’t physically speak to another human being for more than a 24 hours but feel you’ve socialised all dat.
  30. Get your landline at home cut off
  31. Have more than 3 games of Hanging with Friends or Words With Friends going at once 
  32. Have completed every level of Candy Crush
  33. Have a Google+ profile just in case it takes off
  34. Couldn’t possibly travel to China where FB is banned
  35. Say the word ‘much’ at the end of a sentence.
  36. Won’t date someone because you see they only have 72 FB friends
  37. Have more photos on FB than in your physical albums
  38. Use Instagram instead of a wedding photographer
  39. Won’t deal with a company with no social media profile
  40. Have more virtual friends than real ones
  41. Think it’s acceptable to take more than one selfie a week
  42. You’ve planned your perfect life on Pinterest
Anymore you can add?
Author: Kirsten Trethowan, Chit Chat Media 
Share

9 Inexcusable Common Social Media #Fails

You will notice that when a faux pas occurs in social media, news travels like wild fire and takes on a life of its own. It can cost the company involved not only a lot of time and money but, most importantly, it’s reputation. In most instances, it’s better not to participate if you’re not going to do it properly and take it seriously.

Below are what I identify as nine common social media fails that do my head in.

1. Letting the junior loose on your social media

Would you let someone junior represent your brand on television? No? Well what would possess you to let them represent your brand online? What you or your brand post on social media is akin to posting something on your building on a huge billboard for all of the world to see. A billboard that can’t be taken down – EVER.

Your social media marketer, whether within your organisation or an external consultant, needs to understand marketing, sales, communication, your brand and the mediums they are using. They have to be able to react quickly and handle a crisis situation if it arises. More often than not, this requires maturity and experience.

A recent example of a big fail was the intern of a social media company representing an Australian lingerie brand tweeting “If a guy invites you over to watch a movie, you should know what they’re expecting.” 

The world of social media went into meltdown, with many tweeting a boycott of the brand. The story was picked up by mainstream media to boot. The brand reacted well by donating money to an appropriate charity but how much irreparable damage has already been done?

Because social media is a relatively new industry many think that it’s just something the Gen X’ers understand – well yes they might know how to tweet, pin etc but that’s only a fraction of the skill set required to represent a brand in the jungle of social media.

2. Not checking your social media sites on a regular basis 

Not responding to a negative comment can be plain stupid and even detrimental. It is essential to make sure the person in charge of your online marketing have “alerts” in place (when someone posts anywhere about your brand) so they can responds to anything said about the brand in a timely manner.

Social media is not a 9-5 gig.

A major fashion brand’s Facebook page was hacked recently. For 12 hours or so, the hacker sent a swathe of offensive, un-authorised posts before the company knew what was happening. A lot of havoc was wreaked in that period and followers lost. All of this could have been avoided if the person looking after the social media was aware of when somebody was commenting on their Facebook page. It’s easy to set this up so really there’s no excuse.

3. Only promoting yourself and not adding value

The social media newbies stick out like sore thumbs. They tell you how good their brands are and wonder why they lose whatever followers they may have attracted. All of their updates are sales-focused. Peeps, this is not the 80s!

I like to follow the “80/20 Rule” and sometimes it’s more like 90/10! 10-20% of the time, it’s acceptable to promote your brand in a meaningful way. The rest of the time, add value to your followers. Keep it loosely relevant most of the time but give them what they want.

4. Saying the same thing at the same time on different platforms

I’ll admit it – sometimes I just want to scream! It’s usually when I see someone who has scheduled updates onto several mediums at the same time with exactly the same message. DO NOT DO THIS! I know it saves time but it’s also boring and treats people like idiots. It’s not a good look. Take that extra time to customise your posts for each medium or use less mediums and do them better.

There are different languages and ways of communicating on different platforms. Take for example Twitter. Hashtags are useful here, as are regular tweets. You can tweet 8 times in a day and not lose people whereas on Facebook this would be seen as spamming, and on LinkedIn it would be totally inappropriate and counter-productive. Hashtags on Facebook should not be overused and are obviously not used for search.

As a side note, Facebook edgerank does not work as well for updates scheduled from third party apps, so if you are going to schedule your posts there, do so using Facebook scheduling.

5. Not following the Facebook promotion rules

Facebook has strict rules regarding promotions and competitions. These are rules that are flouted at the risk of having your page permanently shut down. Even some social media experts seem strangely unaware of the rules. This post is one of the most comprehensive on what you can and cannot do – Facebook Promotions: Know The Rules by Social Media Today.

6. Bad grammar and spelling

Whilst it’s hip to know the abbreviations and drop youthful expressions like “maybes, totes, just sayin” etc, there is no excuse for bad grammar and spelling. I beg you to know the difference between “your” and “you’re”, “there”, “they’re” and “their” etc. The Gen X’ers may forgive the dropping of these bombs but the Gen Y’ers and Baby Boomers very often will not.

Also, as a general rule, don’t swear. It may only offend one person but that’s one person too many. For those companies I represent, posts by others with offensive language are deleted. You can actually block profanities on your pages if you find it necessary.

 7. Forgetting your fans and followers

The lifeblood of social media is obviously the people. Talk to them, ask them questions and most of all listen to them. Whatever you do, don’t talk “at” them. I am always honored that anyone wants to follow me, or the pages I curate, and I do my best to honor them with good content. See them as part of your community, not people you are selling to.

8. Ignoring and deleting negative feedback

Receiving negative feedback can actually be a good thing, especially if it’s something more than one person may be thinking. It gives you the opportunity to address the negativity and turn it into a positive. Acknowledge the person and thank them for bringing it up – never sweep it under the proverbial carpet by deleting it. The exception to the rule is if they’re being unreasonable, and then it’s sometimes acceptable to delete and block the person in question.

9. Being Inconsistent

A consistent strategy is essential, especially if more than one person is looking after your posts. Have a plan and a clear set of rules and values. Post at regular intervals, whether it’s once a day or three times a day. Don’t post three posts one after the other and then leave it for a week. You will miss most of your audience if you do that.

Well these are the main basic social media fails that I think are easily remedied. What are your pet social media mistakes? Any questions or comments welcome.

Author: Kirsten Trethowan

 

 

Share

Facebook Changes: The Visual Responses

Well it’s been a big week of change in the world of Facebook, with rumours of many more on the horizon. As is always the case when Facebook changes anything people are passionately divided, with complaints and compliments flooding our news feeds. Personally, I am enjoying (most of) Facebook’s proactive responses to the launch of Google+, especially the introduction of Facebook Lists and the Subscribe Button. And yes, some of them will take time to get used to – they always do.

I have talked about in past blogs how social media seems to bring out the best in people’s senses of humour. This week has been no exception with the following Facebook funnies (picked from many that have sprung up within a day).

This was many people’s initial reaction to the latest changes…

Ahh we love good old Dr Seuss…

Is this how you feel?

Well it is free peeps but that doesn’t mean we all have to like it…

Yeah I agree that update box in the top right hand corner is kinda annoying so far…

And one last one…

And this one is my favourite as it’s so true…

What do you think of the latest Facebook changes? What do you like / hate? What do you think will be next? Do you think Facebook have responded well to the challenge put them by Google+? Love to hear your views.

Share

Social Media Funnies

We all love a good laugh and there is no better or quicker humour than that expressed in the social media space – here are some of my favourites. 

Remember when we thought a “Dear John” letter was bad? Well now breaking up is done by text, Twitter or Facebook. Some find out they are no longer in a relationship by way of their ex partner’s FB status update declaring their singledom.

I had to laugh when this did the rounds just days after Google+ started their foray into social media.

Google+ vs facebook

 

We can all now be super sleuths, with social media leaving clues leading to the solving of many a mystery…I can hardly wait to solve my first real life crime (always been a tad addicted to CSI – Grisham eat your heart out).

foursquare, twitter, facebook, social media

 

I wonder if there is a Social Media ANON yet? Hmm, not touching this one as might be committed myself…

blogging, blogs. blog

 

First world problem – do I follow you back just because you followed me? Do I have to be friends on Facebook? Do I need to reciprocate by adding you back in my circles? Will you notice if I delete you? Ahh, what to do, what to do?

 

Got any other good ones? Share the links….

 

Share