Pinterest: how, why and what?

Okay I admit it, I have been remiss in not blogging much lately. But really it’s not my fault. I lay 100% of the blame on pinterest. She keeps calling out to me at all times of the day and night. One can only assume that Pinterest is female as she is as pretty as a picture, actually, as pretty as about a million pictures.

What is Pinterest?

A year ago very few people, myself included, had ever heard the word Pinterest. Then all of a sudden there was an explosion that I am sure many other platform developers are green with envy about. This still relatively new social media tool is a virtual pinboard that allows you to collect wonderful images (many of which have a link behind them that takes you to a website). If you are planning a wedding, party, holiday, renovation or just your life in general, this is the perfect medium for you. Plus it is easy to use. You can surf through your friends pins or choose categories and check out other pins that may be of interest. If you like a pin enough you just add it to one of your boards.

How do you pronounce Pinterest?

This might seem like an odd question, but so far I have heard many different pronunciations. Some people say Pin-Interest some say P-Interest but it is actually phonetic and is pronounced as it is spelt – Interest with a P, Pin-ter-est.  Speaking of phonetic – why is phonetic not a phonetic word? Distracting food for thought!

Be careful – it’s addictive

Consider yourself forewarned, she beckons with dream holiday locations, breathtaking recipes, book case porn, inspirational quotes that I wish I had penned myself, and much much more. I love that I can store whimsical thoughts, dreams and even practical ideas. Yes that’s right – I have used it for some practical ideas, not just dreams, and have even cooked a few recipes from my boards.  I found this pic (on the right) on Pinterest which motivated me to move my cluttered cleaning cupboard to the back of an unseen door to provide much needed storage space. Simple yet effective – just like Pinterest. Don’t get me wrong, I often goggle my holiday destinations pins and lust over my ‘for the home” board.

How do I join Pinterest?

Just head on over to Pinterest and   and sign up. You no longer need an invitation to join.

A great guide on all the in’s and out’s of Pinterest is by HubSpot: The Ultimate Guide to Mastering Pinterest for Marketing. 

Pinterest for Business

Pinterest is definitely a game changer for industries such as travel, retail, eCommerce and many others. From September 2011 to February 2012 the monthly unique visitor grew over 866% so I would say it’s already changed a few games!

Check out Amy Porterfield‘s The 10 Commandments of Using Pinterest for Business - it’s a great guide for businesses wanting to learn more about Pinterest.

See links at the bottom of the page for some hints and examples of how businesses are already capitalising on this medium. Check out the infographic below, on the Power of Pinterest by Fast Company, to see how far Pinterest has come.

The Power of Pinterest by Fast Company

Let me know if you have any questions or feel free to share some of your favourite pins.

Useful Links:

7 Ways to Use Pinterest to Promote your Business by Jeff Bullas 

Businesses are using Pinterest to boost brand awareness USA Today

What is Pinterest? 

Pinterest: A Beginners Guide

Pinterest Business Accounts: The Definitive Guide to Getting Started by Social Media Examiner

Author: Kirsten Trethowan

Post updated on January 18th 2013


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  1. Mich says:

    I’m with you…pretty new and totally addicted!

  2. Liana says:

    Hi Kirsten,
    Thanks for your article on Pinterest. From that I also read some of the other articles you recommended, so thanks again.
    What I still don’t get is how you get followers, for example, I saw one person on Pinterest had 89,000+ followers and she was only following about 59 people. How would she have gotten that many followers? I’ve looked at the Help section in Pinterest but it’s not explain. I’m Just not getting that piece of the puzzle yet.

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