#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote speaker on digital leadership. The video was produced by Equalman Studios. Source data for the statistics in the video is available in the book This is a great snapshot of the impact of social media.
What is social media?
Social Media definition according to Wikipedia:
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media are media for social interaction, as a set of methods to enhance social communication, using ubiquitously accessible and scalable communication techniques.
Yellow Social Media Report 2014 has very comprehensive social media stats for usage in Australia.
If you’re wondering which social network is right for you the below infographic may assist. You are better concentrating your efforts over a couple of platforms, and doing that well, rather than spreading yourself too thin over all.