Featured Posts

<< >>

How to secure your Facebook profile with SMS

Did you know that 600,000 Facebook accounts are hacked daily? According to Sophos, this is the case and although this only represents 0.06% of the accounts logged in to on a daily basis it’s an alarmingly high number. So you may not think it will happen to you, but if it does, you are going […]

Share

42 Signs You Are A Social Media Tragic

You may have a slight addiction to social media and new technology if you can relate to more than half of these: The first thing you do when waking up is roll over, grab your phone and check FB, Twitter and/or Instagram Don’t think it’s odd that parents in India have named their child Facebook […]

Share

9 Inexcusable Common Social Media #Fails

You will notice that when a faux pas occurs in social media, news travels like wild fire and takes on a life of its own. It can cost the company involved not only a lot of time and money but, most importantly, it’s reputation. In most instances, it’s better not to participate if you’re not […]

Share

Pinterest: how, why and what?

Okay I admit it, I have been remiss in not blogging much lately. But really it’s not my fault. I lay 100% of the blame on pinterest. She keeps calling out to me at all times of the day and night. One can only assume that Pinterest is female as she is as pretty as […]

Share

Setting SMART Objectives For Your Social Media Campaign

There’s only one thing harder to reach than an impossible goal – and that’s a goal you haven’t set. This applies to most things in life, and social media is certainly no exception. If you want to have a successful social media campaign, it’s critical to have goals and SMART objectives.

Goals and Objectives – What’s the Dif?

A lot of people don’t even know the difference between goals and objectives, here’s a quick summary:

Goals: provide a general sense of what you want to achieve with your social media campaign. Examples of social media goals might be brand awareness, increasing traffic, or increasing your authority on a subject.

Objectives: While people generally don’t have too much difficulty ascertaining goals, they tend to have more trouble figuring out objectives. Objectives should be thought of as the small steps you need to take in order to reach your goals – hence it’s important that you get them right. The best ways to reach your goals efficiently is by using SMART objectives.

What are SMART Objectives?

SMART objectives are Specific, Measurable, Attainable, Realistic and Time bound. Let’s delve a bit further into each of these:

Specific: Your objective should be well defined and focussed. List exactly what you want to see happen in fine detail – being vague will leave to vague results.

Measurable: If you can’t track and measure the results of your objective it’s pretty much useless, as you’ll never be able to determine the return you get from it. Not only is it bad practise not to measure, how can you convince your clients/overseers what you’re doing is worthwhile is you’ve got no evidence of the results?

Attainable: While it’s important that you need to stretch to reach your objective, make sure it’s not impossible, or else you’re more likely to become disheartened and give up on it.

Realistic: Make sure achieving your objective is realistic from a resources point of view. Even though social media campaigns can be implemented at little monetary cost – the time required can itself be too much for some businesses, particularly small ones.

Time bound: Don’t set your objectives then let them float around for months. Tie them down with a set time for completion, this will provide you with both a sense of urgency and motivation to get them done.

It’s not too late to set SMART objectives

Just because your social media campaign is already under way doesn’t mean it’s too late to implement some SMART objectives. Think of it this way, which would you prefer: a week or so of inconvenience while you take time out to assess your goals and set SMART objectives so that you can start seeing return from your social media campaign now: or continue going around in circles and wasting time on activities that you’re not even sure you’re getting anything out of?

Final tip:

If you’re having trouble figuring out what are appropriate goals and smart objectives for your social media campaign – don’t just give up on it, get some help. Not only are they the foundation of your social media activities, they’re also your blue print for building – so it’s vital to get them set properly. A good Social Media Consultant should be able to help you figure out what’s appropriate for your business in less than a day (depending on the size and complexity of your business) – and set you on the right path to achieving your goals in an efficient and effective manner.

Guest post by Daniel Smith, Social Media Consultant at Propaganda House. Tweet him @propagandahouse

 

 

Share

Top Viral Video Brands

Usually we switch channels when the ads come on TV but some ads are so powerful and subtle that we actively share them via email, Facebook, Twitter, Google+ etc. Millions of hours must be spent by creatives and advertising gurus pondering what is the winning formula that can suddenly make an ad an international success.

Below is a recent infographic by www.viraladnetwork.net on the most viral brands of 2010. Interestingly enough 10 times more videos are shared on Facebook than on Twitter.

What brands do you think have used viral video marketing well? Who will be the next Old Spice?

If you are interested in making your own videos Steve & Pam Brossman run excellent courses in Australia. Click here for more info

Source: www.viraladnetwork.net

Share

Social Media Funnies

We all love a good laugh and there is no better or quicker humour than that expressed in the social media space – here are some of my favourites. 

Remember when we thought a “Dear John” letter was bad? Well now breaking up is done by text, Twitter or Facebook. Some find out they are no longer in a relationship by way of their ex partner’s FB status update declaring their singledom.

I had to laugh when this did the rounds just days after Google+ started their foray into social media.

Google+ vs facebook

 

We can all now be super sleuths, with social media leaving clues leading to the solving of many a mystery…I can hardly wait to solve my first real life crime (always been a tad addicted to CSI – Grisham eat your heart out).

foursquare, twitter, facebook, social media

 

I wonder if there is a Social Media ANON yet? Hmm, not touching this one as might be committed myself…

blogging, blogs. blog

 

First world problem – do I follow you back just because you followed me? Do I have to be friends on Facebook? Do I need to reciprocate by adding you back in my circles? Will you notice if I delete you? Ahh, what to do, what to do?

 

Got any other good ones? Share the links….

 

Share

8.5 reasons that Twitter rocks – personal perspective

When I joined twitter in Feb 09 I, like many, scratched my head and wondered what I was doing there – but I hung in there and quickly discovered the magic of this valuable social networking platform both from a personal and a business perspective.

Having considered myself a bit of a social media early adopter, being on facebook well before my teen-age step children and any of my friends (thanks to a client from the UK who convinced me it would take on in Australia – oh what foresight), I was like a prize winning pedigree dog suddenly thrust into a cat show and expected to win. What the hell was # and why did it have words following it? How was I ever going to communicate with only 140 characters at my disposal? Is it not voyeuristic following every nuance of Demi Moore and Ashton Kutcher’s relationship? Who are the randoms following me and do I follow them back?

The Twitter love birds

I am sure my first tweet was like most first tweets  “Okay I’m on twitter now what do I do?” or maybe it was even more banal “This is my first tweet”. I’m tipping it was the latter – clearly originality when in the wildernsss isn’t my strongpoint. In reality I thought my first tweet was probably also going to be my last tweet.

It didn’t take me long to fall head over heels in love with twitter and I found myself even more drawn to the micro blogging site than facebook. It took me longer to fall but I fell harder, much harder.

I fell hard for many reasons not the least being:

  • The peeps : I have met and continue to meet fabulous people who I would not usually meet in my “real world” or on facebook, some of whom I have met in person
  • The celebs: I am now able to directly tell my favourite authors how much I love their books. I can even kid myself that Warren Buffett is speaking directly to me with his tweeted advise
  • The fun: It makes me laugh – I’m not quite sure why but people appear funnier on twitter. Maybe the capping of 140 characters cuts out the waffle or maybe the anonymity makes allowance for a certain irreverence not usually tolerated
  • The news: The access to ‘instant news’ stories such as the killing of Bin laden, earthquakes & natural disasters, the track grading at Flemington (okay maybe that is news for a punter) have all been reported on twitter well before traditional media picks it up
  • Local Information: You see smoke billowing in your neighbourhood and you only have to type the name of the street and 9 times out of 10 someone will have tweeted about what is happening – mystery sorted
  • The Advise: Looking at buying anything from lipstick to a car to computer software you will get a plethora of opinion all assisting purchasing decisions
  • Connecting to businesses: Many businesses are now active on twitter – my experience is that  companies like telcos and banks give you a quicker answer on twitter and you don’t have to put up with horrendous Green Sleeves on hold music
  • Being heard: Modern day biz can no longer get away with bad customer service or dodgy dealings as peeps on these platforms of real time communication does not suffer fools wisely. A successful business listens to their customers on these forums and corrects quickly.
  • Oh, and sometimes I just love eavesdropping #justsaying

There are many more things to love about this fabulous social media platform – and these are just the reasons I love it from a personal perspective. And yes it, like everything, also has it’s unloveable qualities – who or what doesn’t?! That is another blog in itself.  Share what you like (or not like) about it?

 

 

Share

1st Google+ Cheat Sheet

Well Google+ is about 2 weeks old now – almost old news in the fast moving world of social media.

This cheat sheet is one of the first released to help all of us newbies effectively navigate around and understand Google+. I am sure there will be more to follow as Google continue to roll out new features but this is enough to get you started.

Of course it is a whole new language but most of it is pretty simple so far. Let me know your Google+ details and I’ll see you in a circle soon!

PS Don’t you love this cartoon? Already some notable social media peeps are claiming that the birth of Google+ could be the death knell for facebook – personally I doubt it but the demise of MySpace is testament to know quickly the landscape can change.

Share