Archive for Internet Marketing

Vale Steve Jobs – Stay Hungry, Stay Foolish

Whether you are an Apple devotee or not (and I am), there was much to admire and respect about Steve Jobs. He may have only been here for 55 years, but he certainly left the world a better place than he found it.

My favourite quote of Steve Jobs was “We’re here to put a dent in the universe. Otherwise why else even be here?” It’s hard to think of many people who have made more of a dent. I can’t imagine a world without iPhones, iPads, iMacs, iPods etc. He has changed the way we listen to music, do business, the way we communicate via social media, our language etc. In our house, at last count, there are at least 12 Apple devices, with more on the way as soon as the iPhone 4S goes on sale – we will be first in queue.

Apples' home page tribute to Steve Jobs

His Stanford Commencement Speech is probably one of the most watched motivational speeches the world has, and will ever see. I have seen it at least ten times and each time I hear something new and relevant. Now I watch it with new eyes, with gratitude to a great man who dared to be different. His parting words “Stay hungry, stay foolish”, are many an entrepreneurs’ mantra.

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Here’s the email that Apple CEO Tim Cook sent to employees on word of Steve Jobs passing. Well said Mr Cook.


I have some very sad news to share with all of you. Steve passed away earlier today.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email

No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.


And finally I want to leave you with Seth Godins’ Eulogy to Steve Jobs as it sums up what a lot of us are feeling right now.

A Eulogy of Action

I can’t compose a proper eulogy for Steve Jobs. There’s too much to say, too many capable of saying it better than I ever could.

It’s one thing to miss someone, to feel a void when they’re gone. It’s another to do something with their legacy, to honor them through your actions.

Steve devoted his professional life to giving us (you, me and a billion other people) the most powerful device ever available to an ordinary person. Everything in our world is different because of the device you’re reading this on.

What are we going to do with it?




Top Viral Video Brands

Usually we switch channels when the ads come on TV but some ads are so powerful and subtle that we actively share them via email, Facebook, Twitter, Google+ etc. Millions of hours must be spent by creatives and advertising gurus pondering what is the winning formula that can suddenly make an ad an international success.

Below is a recent infographic by on the most viral brands of 2010. Interestingly enough 10 times more videos are shared on Facebook than on Twitter.

What brands do you think have used viral video marketing well? Who will be the next Old Spice?

If you are interested in making your own videos Steve & Pam Brossman run excellent courses in Australia. Click here for more info



Social Media Funnies

We all love a good laugh and there is no better or quicker humour than that expressed in the social media space – here are some of my favourites. 

Remember when we thought a “Dear John” letter was bad? Well now breaking up is done by text, Twitter or Facebook. Some find out they are no longer in a relationship by way of their ex partner’s FB status update declaring their singledom.

I had to laugh when this did the rounds just days after Google+ started their foray into social media.

Google+ vs facebook


We can all now be super sleuths, with social media leaving clues leading to the solving of many a mystery…I can hardly wait to solve my first real life crime (always been a tad addicted to CSI – Grisham eat your heart out).

foursquare, twitter, facebook, social media


I wonder if there is a Social Media ANON yet? Hmm, not touching this one as might be committed myself…

blogging, blogs. blog


First world problem – do I follow you back just because you followed me? Do I have to be friends on Facebook? Do I need to reciprocate by adding you back in my circles? Will you notice if I delete you? Ahh, what to do, what to do?


Got any other good ones? Share the links….



Social Media Definition of Peeing

I’m not sure what this says about me that the first post I share with you is about peeing but it’s too good to resist -an oldie but a goodie.

I am thinking a great addition to this would be Google+ <<Peeing in Circles>>