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How to secure your Facebook profile with SMS

Did you know that 600,000 Facebook accounts are hacked daily? According to Sophos, this is the case and although this only represents 0.06% of the accounts logged in to on a daily basis it’s an alarmingly high number. So you may not think it will happen to you, but if it does, you are going […]

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42 Signs You Are A Social Media Tragic

You may have a slight addiction to social media and new technology if you can relate to more than half of these: The first thing you do when waking up is roll over, grab your phone and check FB, Twitter and/or Instagram Don’t think it’s odd that parents in India have named their child Facebook […]

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9 Inexcusable Common Social Media #Fails

You will notice that when a faux pas occurs in social media, news travels like wild fire and takes on a life of its own. It can cost the company involved not only a lot of time and money but, most importantly, it’s reputation. In most instances, it’s better not to participate if you’re not […]

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Pinterest: how, why and what?

Okay I admit it, I have been remiss in not blogging much lately. But really it’s not my fault. I lay 100% of the blame on pinterest. She keeps calling out to me at all times of the day and night. One can only assume that Pinterest is female as she is as pretty as […]

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How to secure your Facebook profile with SMS

Did you know that 600,000 Facebook accounts are hacked daily? According to Sophos, this is the case and although this only represents 0.06% of the accounts logged in to on a daily basis it’s an alarmingly high number.

So you may not think it will happen to you, but if it does, you are going to wish you had taken the below steps.

So what is SMS authentication?

The security feature I’m talking about has the glamorous name that may sound familiar, 2 factor authentication or SMS authentication. It may not sound sexy, but it’s preventing dangerous hacking attempts all over the web and now its available in Facebook.

It basically uses an SMS sent to your phone to apply an extra layer of security to your account. If Facebook already has your mobile number, you are already halfway there.

If a hacker on the other side of the world tries to access your account, say he has your email and even your password already, normally he would be able to gain access to your account, but with SMS authentication, the hacker is missing the second piece of authentication and is locked out. The second piece of authentication is a code which is sent via SMS to your mobile phone and must be typed to gain access.

Basically SMS authentication requires something you already know, like a password and something else you can receive, only if you are the owner of the account.

Yes, it does sound annoying to set up, but it only needs to be setup up once on each piece of hardware and hence, unfortunately it probably won’t stop your Facebook being hacked by your friends when you leave your phone on the table in a bar. It will however stop strangers from gaining access from their own computer. facebook-security

To setup SMS Authentication in Facebook

1. Log in to Facebook and click the Account button and then Account Settings, up the top of the page.

2. This will open your Facebook settings. Go down to Account Security and click Change.

3. Go down to Login Approvals and check the box saying, Require me to enter a security code sent to my phone. One of the options here will be to enable Login Approvals, check this box saying Require me to enter a security code sent to my phone.

A window will appear now that will take you through the rest of the process

4. And activate the SMS authentication

Note: You will need to have your mobile phone with you to complete the process.

Once you have done this you will also need to approve the current hardware device that you are using and add it to a list of approved devices. You will need to do this to each device you use Facebook on including mobile devices.

Conclusion

In conclusion, this security measure is one of the best solutions available to date and although it is a little annoying, especially if for some reason you cannot receive text messages on your phone, it is a great way to avoid becoming one of those 600,000 a day statistics.

Guest Post by Agus Echagüe 

Agus is the Marketing Manager (or Capocha as she calls herself) at SMS Central, so always has an excuse to be texting at the office. A marketing nerd all the way from Argentina, Agus has worked previously in tech for Paycycle.com.au as well as for consumer brands such as Unilever. Agus believes in balancing hardcore number crunching with airy-fairy, go with your gut style creative thinking and so far it is working out well.

https://plus.google.com/108647604867679088416/posts

https://twitter.com/hellosmscentral

 

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42 Signs You Are A Social Media Tragic

You may have a slight addiction to social media and new technology if you can relate to more than half of these:

  1. The first thing you do when waking up is roll over, grab your phone and check FB, Twitter and/or Instagram
  2. Don’t think it’s odd that parents in India have named their child Facebook
  3. Use hashtags in your text messages
  4. Say peeps or tweeps instead of people
  5. Check-in on FB or foursquare before you have even sat down
  6. Check FB and foursquare to see if anyone you know is there rather than looking over your shoulder
  7. Actually check-in at uncool venues like the supermarket!
  8. Say lol out loud
  9. Say lol in your head (worse)
  10. Set up FB profile for your cat or dog
  11. Call Mark Zuckerberg “Zuck” as if you actually know him
  12. Have shared Steve Jobs’ Stanford commencement speech
  13. Actually talk to others on your pet’s FB page as if you were a cat/dog
  14. Have a party and the only invite you send out is on FB
  15. Don’t bother with people who aren’t on FB
  16. Look down on people who say “I don’t get Twitter”
  17. Have your phone with you in the bath/pool- the risk of getting wet far outweighs the risk of missing a tweet
  18. No longer watch the news or read papers as you saw anything newsworthy on Twitter before it even happened
  19. Say #fail out loud when someone gives you bad service
  20. Threaten bad service providers with exposure to your 1000’s of followers
  21. Roll your eyes and stop talking when people say “What is social media?”
  22. Think texting and emailing is so 2010
  23. Feel sympathy for people who aren’t using an android phone – iPhones are so passe!
  24. Post photos of food you don’t even eat
  25. Catch up with a friend you haven’t seen for months mention what they have been up to on Facebook in first sentence
  26. Blog about pretty much anything
  27. Say things like “Once you have a Mac you’ll never go back”
  28. Have your phone next to you at the dinner table and take sneaky looks every 5 mins
  29. Don’t physically speak to another human being for more than a 24 hours but feel you’ve socialised all dat.
  30. Get your landline at home cut off
  31. Have more than 3 games of Hanging with Friends or Words With Friends going at once 
  32. Have completed every level of Candy Crush
  33. Have a Google+ profile just in case it takes off
  34. Couldn’t possibly travel to China where FB is banned
  35. Say the word ‘much’ at the end of a sentence.
  36. Won’t date someone because you see they only have 72 FB friends
  37. Have more photos on FB than in your physical albums
  38. Use Instagram instead of a wedding photographer
  39. Won’t deal with a company with no social media profile
  40. Have more virtual friends than real ones
  41. Think it’s acceptable to take more than one selfie a week
  42. You’ve planned your perfect life on Pinterest
Anymore you can add?
Author: Kirsten Trethowan, Chit Chat Media 
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9 Inexcusable Common Social Media #Fails

You will notice that when a faux pas occurs in social media, news travels like wild fire and takes on a life of its own. It can cost the company involved not only a lot of time and money but, most importantly, it’s reputation. In most instances, it’s better not to participate if you’re not going to do it properly and take it seriously.

Below are what I identify as nine common social media fails that do my head in.

1. Letting the junior loose on your social media

Would you let someone junior represent your brand on television? No? Well what would possess you to let them represent your brand online? What you or your brand post on social media is akin to posting something on your building on a huge billboard for all of the world to see. A billboard that can’t be taken down – EVER.

Your social media marketer, whether within your organisation or an external consultant, needs to understand marketing, sales, communication, your brand and the mediums they are using. They have to be able to react quickly and handle a crisis situation if it arises. More often than not, this requires maturity and experience.

A recent example of a big fail was the intern of a social media company representing an Australian lingerie brand tweeting “If a guy invites you over to watch a movie, you should know what they’re expecting.” 

The world of social media went into meltdown, with many tweeting a boycott of the brand. The story was picked up by mainstream media to boot. The brand reacted well by donating money to an appropriate charity but how much irreparable damage has already been done?

Because social media is a relatively new industry many think that it’s just something the Gen X’ers understand – well yes they might know how to tweet, pin etc but that’s only a fraction of the skill set required to represent a brand in the jungle of social media.

2. Not checking your social media sites on a regular basis 

Not responding to a negative comment can be plain stupid and even detrimental. It is essential to make sure the person in charge of your online marketing have “alerts” in place (when someone posts anywhere about your brand) so they can responds to anything said about the brand in a timely manner.

Social media is not a 9-5 gig.

A major fashion brand’s Facebook page was hacked recently. For 12 hours or so, the hacker sent a swathe of offensive, un-authorised posts before the company knew what was happening. A lot of havoc was wreaked in that period and followers lost. All of this could have been avoided if the person looking after the social media was aware of when somebody was commenting on their Facebook page. It’s easy to set this up so really there’s no excuse.

3. Only promoting yourself and not adding value

The social media newbies stick out like sore thumbs. They tell you how good their brands are and wonder why they lose whatever followers they may have attracted. All of their updates are sales-focused. Peeps, this is not the 80s!

I like to follow the “80/20 Rule” and sometimes it’s more like 90/10! 10-20% of the time, it’s acceptable to promote your brand in a meaningful way. The rest of the time, add value to your followers. Keep it loosely relevant most of the time but give them what they want.

4. Saying the same thing at the same time on different platforms

I’ll admit it – sometimes I just want to scream! It’s usually when I see someone who has scheduled updates onto several mediums at the same time with exactly the same message. DO NOT DO THIS! I know it saves time but it’s also boring and treats people like idiots. It’s not a good look. Take that extra time to customise your posts for each medium or use less mediums and do them better.

There are different languages and ways of communicating on different platforms. Take for example Twitter. Hashtags are useful here, as are regular tweets. You can tweet 8 times in a day and not lose people whereas on Facebook this would be seen as spamming, and on LinkedIn it would be totally inappropriate and counter-productive. Hashtags on Facebook should not be overused and are obviously not used for search.

As a side note, Facebook edgerank does not work as well for updates scheduled from third party apps, so if you are going to schedule your posts there, do so using Facebook scheduling.

5. Not following the Facebook promotion rules

Facebook has strict rules regarding promotions and competitions. These are rules that are flouted at the risk of having your page permanently shut down. Even some social media experts seem strangely unaware of the rules. This post is one of the most comprehensive on what you can and cannot do – Facebook Promotions: Know The Rules by Social Media Today.

6. Bad grammar and spelling

Whilst it’s hip to know the abbreviations and drop youthful expressions like “maybes, totes, just sayin” etc, there is no excuse for bad grammar and spelling. I beg you to know the difference between “your” and “you’re”, “there”, “they’re” and “their” etc. The Gen X’ers may forgive the dropping of these bombs but the Gen Y’ers and Baby Boomers very often will not.

Also, as a general rule, don’t swear. It may only offend one person but that’s one person too many. For those companies I represent, posts by others with offensive language are deleted. You can actually block profanities on your pages if you find it necessary.

 7. Forgetting your fans and followers

The lifeblood of social media is obviously the people. Talk to them, ask them questions and most of all listen to them. Whatever you do, don’t talk “at” them. I am always honored that anyone wants to follow me, or the pages I curate, and I do my best to honor them with good content. See them as part of your community, not people you are selling to.

8. Ignoring and deleting negative feedback

Receiving negative feedback can actually be a good thing, especially if it’s something more than one person may be thinking. It gives you the opportunity to address the negativity and turn it into a positive. Acknowledge the person and thank them for bringing it up – never sweep it under the proverbial carpet by deleting it. The exception to the rule is if they’re being unreasonable, and then it’s sometimes acceptable to delete and block the person in question.

9. Being Inconsistent

A consistent strategy is essential, especially if more than one person is looking after your posts. Have a plan and a clear set of rules and values. Post at regular intervals, whether it’s once a day or three times a day. Don’t post three posts one after the other and then leave it for a week. You will miss most of your audience if you do that.

Well these are the main basic social media fails that I think are easily remedied. What are your pet social media mistakes? Any questions or comments welcome.

Author: Kirsten Trethowan

 

 

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Pinterest: how, why and what?

Okay I admit it, I have been remiss in not blogging much lately. But really it’s not my fault. I lay 100% of the blame on pinterest. She keeps calling out to me at all times of the day and night. One can only assume that Pinterest is female as she is as pretty as a picture, actually, as pretty as about a million pictures.

What is Pinterest?

A year ago very few people, myself included, had ever heard the word Pinterest. Then all of a sudden there was an explosion that I am sure many other platform developers are green with envy about. This still relatively new social media tool is a virtual pinboard that allows you to collect wonderful images (many of which have a link behind them that takes you to a website). If you are planning a wedding, party, holiday, renovation or just your life in general, this is the perfect medium for you. Plus it is easy to use. You can surf through your friends pins or choose categories and check out other pins that may be of interest. If you like a pin enough you just add it to one of your boards.

How do you pronounce Pinterest?

This might seem like an odd question, but so far I have heard many different pronunciations. Some people say Pin-Interest some say P-Interest but it is actually phonetic and is pronounced as it is spelt – Interest with a P, Pin-ter-est.  Speaking of phonetic – why is phonetic not a phonetic word? Distracting food for thought!

Be careful – it’s addictive

Consider yourself forewarned, she beckons with dream holiday locations, breathtaking recipes, book case porn, inspirational quotes that I wish I had penned myself, and much much more. I love that I can store whimsical thoughts, dreams and even practical ideas. Yes that’s right – I have used it for some practical ideas, not just dreams, and have even cooked a few recipes from my boards.  I found this pic (on the right) on Pinterest which motivated me to move my cluttered cleaning cupboard to the back of an unseen door to provide much needed storage space. Simple yet effective – just like Pinterest. Don’t get me wrong, I often goggle my holiday destinations pins and lust over my ‘for the home” board.

How do I join Pinterest?

Just head on over to Pinterest and   and sign up. You no longer need an invitation to join.

A great guide on all the in’s and out’s of Pinterest is by HubSpot: The Ultimate Guide to Mastering Pinterest for Marketing. 

Pinterest for Business

Pinterest is definitely a game changer for industries such as travel, retail, eCommerce and many others. From September 2011 to February 2012 the monthly unique visitor grew over 866% so I would say it’s already changed a few games!

Check out Amy Porterfield‘s The 10 Commandments of Using Pinterest for Business - it’s a great guide for businesses wanting to learn more about Pinterest.

See links at the bottom of the page for some hints and examples of how businesses are already capitalising on this medium. Check out the infographic below, on the Power of Pinterest by Fast Company, to see how far Pinterest has come.

The Power of Pinterest by Fast Company

Let me know if you have any questions or feel free to share some of your favourite pins.

Useful Links:

7 Ways to Use Pinterest to Promote your Business by Jeff Bullas 

Businesses are using Pinterest to boost brand awareness USA Today

What is Pinterest? 

Pinterest: A Beginners Guide

Pinterest Business Accounts: The Definitive Guide to Getting Started by Social Media Examiner

Author: Kirsten Trethowan

Post updated on January 18th 2013

 

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Why Use Twitter? Stats & Facts Infographic

This week Twitter has again revamped its’ look and functionality in the never ending battle for social media supremacy it shares with Facebook and Google+. Not quite sure why they all want to look alike but, according to Mashable, it looks even more like Facebook. There’s sure to be the usual uproar that accompany any changes made to our prized platforms. But as is par for the course, our indignant protests will dwindle out and our passion for social media will live on.

Stats & Facts on Twitter

Putting the changes aside, if you haven’t yet given Twitter the attention it deserves maybe it’s time you did. This social media micro-blogging site is thriving after celebrating it’s 5th birthday earlier in the year, with over 200 million users (and growing). The infographic below is a great snap-shot of how far Twitter has come in a short period of time.

Lady Gaga remains the most popular personality on Twitter with a staggering 16,748,319 followers – yes she has increased her following by over 6 million followers since this infographic was created a few months ago.

It is hard to ignore the fact that we are now sending a billion tweets a week. When Michael Jackson tragically died we tweeted 456 tweets a second! Read on for more interesting Twitter facts and figures…

Source: InfographicsArchive.com

If you still don’t “get Twitter” check out 8.5 Reasons I Love Twitter  and also How To Attract Genuine Twitter Followers for tips on how to build your follower numbers.

For more information on the Twitter changes: http://fly.twitter.co

 

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